March 31, 2010

Save the Date! April 24th is the Spring Handmade Cavalcade!


Shop Sustainably this Earth Day with the {New New} at the Spring Handmade Cavalcade.

 This spring, make eco-conscious shopping and gift-giving a part of your Earth Day tradition. Join the independent artists and makers of the {New New} at the second annual Spring Handmade Cavalcade, where local designers and makers will feature the best of their handmade collections.

Why Earth Day? Because {NewNew} member artists care about New York and its sustainability.  To reduce waste, {NewNew} member artists use little packaging, recycle and upcycle materials, and create and sell locally.  At the Spring Handmade Cavalcade, you will find a variety of these sustainable goods including housewares made from post-consumer waste, jewelry made with recycled metals, and much, much more.


The Spring Handmade Cavalcade will take place on April 24th, from 10am - 5pm at Berry Park, 4 Berry Street in Williamsburg, Brooklyn.  Be among the first 100 people to arrive and receive a free, limited-edition goody bag full of wonderful eco-inspired giveaways.

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{New New} ECO TIP #1 - When shopping, skip the plastic bag and use a tote bag instead.  You can make your own tote bag using an old t-shirt.  For this and other DIY tips on how to recycle, upcycle and reuse items to create new treasures and live more sustainably, come back for more tips and ideas!



March 30, 2010

TUTORIAL: Re-purposed recycled felt helping your garden grow: now that's what I call ECO!

It is pretty safe to say that the Alexandra Ferguson studio generates a LOT of felt scraps in the process of manufacturing her collection of applique pillows. So when a local Master Gardener told Charlotte Ferguson (Alexandra's mom, and the brand's Roving Ambassador) about a clever trick to keep her spring seedlings well watered while depleting Alexandra's ever growing stash of scraps....well, it was too good to keep to ourselves.

Follow these easy steps to create your own low-maintenance indoor greenhouse:

1. You will need a panel of felt about 24" x 16". We pieced two smaller panels together to get the right size. I thought it would be fun to use up all the tiny scraps in rainbow colors to create a patchwork, but Charlotte was in a hurry. One quick seam did the trick. You won't see the felt once all the plants are on top of it, so don't worry about making it look beautiful.
2. Using a medium sized waterproof container (we used clear storage bins), place the black trays your plants often come with upside down (shown on left side of photo). The idea is that you need to get about 3" height, so anything you have around the house that would serve that purpose would work as well. Place your felt panel on top of your riser, making sure that the edges of the felt go all the way to the bottom.
3. Pour water into your waterproof container. Soak the felt thoroughly, with about 2" height of water in your tub.
4. Place your trays of seedlings on top of the soaking felt, and you are done! The felt will draw water up from the bottom as the seeds drink, so your seeds will always be perfectly watered and you don't need to do a thing!
Your greenhouse should be placed in a sunny spot indoors. We added a grow light, easily found at Home Depot or your local gardening store for extra oomph.

Two weeks later

To celebrate spring, Alexandra is giving away one of her botanical-themed pillows. Don't have a garden with windows full of seedlings? The 16" "Tulip" pillow in cocoa that she is giving away should more than make up for it! The best part? This flower blooms all year long.


Check out the rest of the alexandra ferguson collection on her etsy site,
www.alexandraferguson.etsy.com
including many other floral styles as well as her popular "Pillow Talk" line of sassy words and phrases. Alexandra works exclusively with recycled felt made from plastic water bottles. Every applique shape is meticulously cut by hand and stitched down in her studio based in Westchester County, NY. Just like everything in nature, no two are ever the same!

TO ENTER TO WIN:
You must be a FOLLOWER of this blog. Visit Alex's store HERE. Come back and leave a comment on this post and let us know what your favorite item in her shop was. One entry per person BUT if you twitter, blog, or facebook about this giveaway and leave a link it will give you extra entries.

This giveaway is the last on our series of March Madness giveaways-- It ends Tuesday, April 6th- winner announced on the April 6th blog post. Please scroll for two additional giveaways from the team that will also end April 6.

March 26, 2010

Where to Find the {NewNew} ............. March 26,27,28




On Friday March 26 from 7-10pm, {NewNew} members Rocks and Salt, Kimmchi, and Wabisabi Brooklyn will debut their 2010 Spring designs at Better Than Jam Handmade Co-op, which is owned by {NewNew} member Karin Persan.

It will be a chance to sip some wine, chat with the designers, and be the first to see their new Spring creations. They will also be raffling off a gift certificate to the shop!

Location: 1095 Flushing Avenue, Bushwick Friday March 26, 7-10pm



The Brooklyn Flea continues to draw huge crowds at the beautiful bank building at One Hanson Place. With just a little over a month left in this location, you're sure to find lots of buzz around the fresh designers selling handmade and vintage goods.

This Saturday, find {NewNew} members ApertureAgog with her needlecraft graffiti, MulryJewels and her swarovski crystal jewelry, and WabisabiBrooklyn with her decoupage penny earrings. On Sunday you will see LittleBunny's whimsical gocco printed greeting cards along with jewelers WabisabiBrooklyn and YaniaCreations.

Location: One Hanson Place, Brooklyn. Saturday and Sunday, 10am - 5pm.

And while we're at it, here are some dates to keep in mind for upcoming spring fairs:



Karina

March 25, 2010

Treasury Seekers



An Etsy Treasury is an ever-changing, member curated shopping gallery of hand picked items. Both Etsy buyers and sellers can create beautiful photo montages of their favorites. Not everyone who makes an Etsy Treasury cares about it later appearing on Etsy's frontpage (which can bring views and sales to the featured shops) ... they're creating for the joy of creating. But many people wonder if there are any "insider" secrets to be learned from Etsy artists who consistently curate great treasuries.

A NewNew Treasury curated by Kimm Chi.


The NewNew team is lucky to have Anne, who owns a shop called Felt It, as a member. Anne makes items for children and adult that feature whimsical and colorful eco-felt appliques. She brings her eye for composition and color to each treasury she creates, and she has created HUNDREDS. We asked her to share her secrets to Treasury Hunting here with us on the blog.


Treasury curated by Muppetloon (anne from Felt It)

How long had you had your etsy shop when you first started making treasuries?

I started making treasuries when I was simply a buyer and not a seller. It was a way to gather some of my favorite items and to get to know the makers.

Do you remember what your first collection was?

I don't remember my first collection made, but I do remember the first treasury that I made that went to the frontpage. It was not for the {NewNew}, as I wasn't a member yet. It was a collection called "Spring at Grandmother's in Paris". I loved those items and so did someone at etsy.com.


How many treasuries would you guestimate you've made?

I have made hundreds of them. They refresh every few days and I try to make it each week at least once or twice. I have been at this now for about two years.



Do you pre-plan before the treasuries open?

When I find myself surfing the internet without much purpose, I open etsy's poster sketch page and put one together. It's there waiting when the treasury opens and I'm all set.

Do you title the treasury after you make it or before?

The title usually comes after I have made the treasury.

Any secret tips?

Check the treasury clock at craftopolis.com, but it is only an estimate and it is usually 15-30 minutes off.



What should people making treasuries NOT do?

Just use the same people over and over. It is boring. Also, don't ignore what they are putting up on the frontpage. The individuals who choose the front page over at Etsy like certain colors or items at certain times and not others. Pay attention. Also remember why you are making the treasury. If I am making a treasury for the {NewNew} it is to show some of the best photographed items in their shops.


Are you excited at the recent announcement that Etsy will use more member curated treasuries on the front page?


Of course!

We are excited to bring you a giveaway from Anne's shop!! Today you can win ONE BABY BODYSUIT OF YOUR CHOICE (here is just one example)


OR...ONE TODDLER T SHIRT OF YOUR CHOICE (here is just one example)


Just visit Anne's shop HERE and come back and leave a comment saying what your favorite item was. Twitter.blog, or facebook about this giveaway (post links) and get additional entries for each! U.S. entries only please. Don't forget to view older posts for giveaways that are still going on! THIS ONE ENDS 4/6/10

March 23, 2010

Yo! MOMA! Tim Burton Exhibit is NewNew

The New York Modern Museum of Art is running an exhibition of film maker Tim Burton's work from November 22- April 26, 2010. This amazing collection of paintings, drawings, videos, sculpture, and film props is drawing record crowds of all ages.
Just as a Burton movie is unmistakable (Beetlejuice, Edward Scissorhands, Nightmare Before Christmas) Burton's art is just as distinctive: a gallery of odd creatures and characters taken from a variety of inspirations such as Japanese monster movies, side show carnivals, sci-fi films and other fantastical expressions of Pop Culture that have tickled the quirky director's fancy.

The exhibit includes over 700 examples of Burton's sketchbooks, drawings, paintings, and amateur films. He made seven sculptures for the exhibit, and music from long time collaborator Danny Elfman plays in the galleries.
Crafters and artists in any medium can find inspiration at this show. Consider Kimm Chi, who creates beautiful silkscreened apparel featuring bold and abstract designs.
Although Kimm's work is very different from the work of the famous director, she still left the museum feeling inspired and in admiration of Burton's ability to be so prolific. She told us that while at MOMA, she chatted with a guard who told her that the exhibit was an unexpected hit for the museum, drawing in enormous crowds like Matisse or Picasso, and that the museum was amazed with the response, and it was great to really see people of all ages appreciate the work outside of just the movies. Kimm was moved to blog about her response to the show here.

TODAY you have a chance to win a piece inspired by Tim Burton's artwork from the Etsy shop Lennymud. This whimsical monster mug can be yours just by leaving a comment below and letting us know what you would like to see more of on this blog.
We've been trying a lot of different things this month and we'd like to hear from our readers. Why do you read this blog: for crafting info or tips, info about art events in NYC, etsy info or any other reason. Just comment below and you are automatically entered to win. Winner announced APRIL 6.

Congratulations to the winner of the giveaway print from PrismPop, CHolloway, and the winner of the bracelet from Wabisabi Brooklyn Friendliest Ghost. Please contact the shops to claim your prizes.

March 19, 2010

Where to Find the {NewNew} March 20 +21


The extraordinary popularity of the Brooklyn Flea at One Hanson has led to an extension of the original market dates. Now you can find fantastic vendors at the historic Williamsburg Savings Bank clocktower location every Saturday and Sunday through April 3 + 4, and after that every Sunday in April.

This weekend, you can find {NewNew} artisans YaniaCreations, WishByFelicity, and Meekiyu on Saturday and LittleBunny, WabisabiBrooklyn, and WishByFelicity on Sunday.
Location: One Hanson Place, Brooklyn. Saturday and Sunday, 10am - 5pm.

We're looking forward to the next couple of months when the weather warms up and great spring fairs are back. These biggies are sure to be great, so mark them in your calendar!




Karina

March 18, 2010

Meet Some Crafty New York Mommies

Some of The NewNew York Etsy Team's greatest creations have two legs, ten fingers and aren't for sale. Many people imagine that the majority of independent artist and craftspeople are young hipsters, but the reality is that our team is filled with great artisans who have young on their hips! We spoke briefly with three crafty mommies from our team: Karina from Windows of Agate, Jody from A Studio by The Sea, and Selma from Woolly-Boo about how they juggle the demands of parenting with running their own crafts business. Jody, who makes beautiful lampwork and flamework beads in her shop A Studio By The Sea, is the mother of two children. She has been a working professional artist since before and after her children were born and explains that it's always been challenging, in different ways and at different times. "It's very costly in babysitting or childcare when they are very young, but their needs are fairly simple. Older children may not require a babysitter but now I have to wear so many hats it's much harder to put aside the time for arts and crafts; teens & tweens need a chauffeur, social secretary, shopper, chef, laundry maid and tutor. For a childfree person, the analogy is to imagine you have 3 bodies instead of one to take care of; think 6 dental visits a year instead of two, or buying food for three instead of one."
Karina, from Windows of Agate, an Etsy shop that features one of a kind infant and children's toys designed to foster early exploration and development, is the mother of two young children: a toddler who just turned 2, and an infant who is 3 months old. She says she generally does work in the evenings when the kids are asleep or a little bit during the day when her toddler is playing on her own. Karina told us "I think it is important to cultivate time for my children to learn how to play independently and it allows all of us time when we're doing our own things. In the evenings after putting the kids to sleep I work on my sewing machine or do hand stitching while hanging out with my husband, listening to a radio show, or watching Netflix."Selma, was inspired to first create the products she offers in her Etsy shop Woolly-Boo when she could not find items that would keep her own son warm and dry. She now creates a variety of gorgeous items including bedding and pillows for infants. Selma told us this about being a Crafty Mom: "My kids are not only the inspiration and the models, but most certainly the reason I have the most inefficient business in the universe. However, they are so darn cute, why wouldn't I want to have them around when working?!" She continues "With kids, business is run during the times they are sleeping or otherwise occupied: you create during nap times, and you take care of the internet stuff (marketing, writing, emailing, Etsy surfing/shopping, pretty much everything else) while waiting for them to chew their lunch or dinner. I think every one of us tries very hard to do work after they are off to bed for the night, but that rarely happens. My husband usually finds me several hours later with keyboard imprint on my cheek and drool on the desk."Jody's daughter hard at work on a craft project.

Jody told us "Generally my kids only need to see some craft project lying around to want to take part in it, and what they have chosen to do depended on their personality. My daughter has wonderful spatial abilities, so she's done a lot of papercrafts. My son really has an itch to do ceramics; I think he wants to see a solid, usable result from his efforts."A Craft Show display of Jody's work.

She continues: " I have taken my daughter to our team fairs, and if
she is in a good mood, enjoys herself very much and learns a huge amount from everyone's creativity. The other Etsians have been super kind to her. She has made things to sell and had the satisfaction of earning real money from her crafting. Many children her age (10) dream about starting their own businesses at school, and she has actually done that. Handling money, talking to customers, choosing colors and materials, discovering how boring it is to make the same product over and over again, being told to stop looking grumpy and sulky, no ones going to buy from someone with that face....It's been a great learning experience for her!" Jody wrote a wonderful blog post about crafts kids can create to sell.

Cover of a coloring book that Karina created for her daughter.

Karina told us: It is one of my priorities to cultivate my childrens' creative side. My older daughter has an easel where she paints with watercolors or draws with her crayons on large sheets of white butcher paper. She makes thank you cards for gifts that are given to her, and she enjoys helping me cook and bake. I make play dough for her out of flour, water, and salt and she uses cookie cutters to make shapes out of the dough or breaks the dough into small pieces and puts them into empty containers or egg cartons. I love watching her grow and develop an imagination! Karina has lots of great crafty ideas for moms on her blog Rock-Paper-Scissors.
Karina's daughter plays with a repurposed, upcycled toy

"My children serve as my inspiration and my focus groups" Karina explains. I love making things for them, and it is usually out of the toys I make for them that one of my product lines is born! If they respond positively to something I've created for them, then I know I'm onto something and develop it into something I can sell. It's a fun process, and I love having my children involved in my business!"

Selma's adorable children snuggle in a Woolly-Boo product.

Selma sums it up for many Crafty Moms: "All the challenges are worth it. Why? Well, for one, you are at home with your children. They get to spend time with you, see you, learn from you. You are their inspiration as well. Because, let's face it, even with all the frustrations and challenges of having a home-based business, you are a heck of a lot more happier than commuting one hour each way, dealing with office mates and their questionable hygiene, and, simply, being away from home."
Sweet Dreams. Mommy has to go make stuff.

March 16, 2010

Beneficial Beyotching: Learning How to Complain at Crafts Fairs.




It's a beautiful day, you have an amazing booth at a fabulous, perfect location...but no shoppers appear.

Or...

You set up at what promises to be a successful craft show, only to have an inconsiderate neighbor strategically place display fixtures so that they block your product.

WWTNND? (What would The NewNew do?)

We spoke with several of The Etsy New York Team members to find out how they handle situations like the ones above, and to two local show promoters to find out if squeaky wheels really do get the grease.



Yania, from Yania Creations says "I have complained a couple times and always to do with low foot traffic when it was obvious the right promotion was not done. When you are at the right location, right weather, all is good and nobody shows up, that means no promotion was done and that pisses me off."

But many crafters feel that making a complaint about the lack of traffic at a fair can hurt their chances to be accepted into future events that might be well attended.



Holly Ellis from Ellis Design explains: "It took me quite a while to get the backbone to complain to a promoter. But after a while I realized that I pay entry fees, jury fees, and invest my time in being there, so if I have an issue I should speak up." At a poorly attended venue Holly didn't just give the show promoter an earful, however. She explains:"I approached the situation more as an inquiry about what promotion was done. When the promoter fessed up that she was new to organizing events, I expressed my disappointment at the turnout. I explained that I had promoted quite a bit and had a good number of my peeps come but that it simply did not feel like the community had any idea the event
was being held. I could have just fumed all day under my breath and vowed never to do the show again but after speaking with the promoter I felt better and she seemed to appreciate the feedback and knowledge that what she did do was simply not enough."




One show promoter we spoke with agreed that the way Holly approached the situation was helpful. "It is awful when someone comes at you in anger and accuses you of not promoting an event." said one Brooklyn fair organizer, who said she is happy to engage in constructive dialogue with a vendor who asks reasonable questions about what marketing strategies were employed for an event. "Sometimes we can discover new ways of promoting, or get really good suggestions from vendors who position themselves as more of our partners than our adversaries in discussions like this." When asked if speaking up and expressing disappointment in an event can effect admission to future shows,the promoter said simply "we prefer to work with people who seek solutions and don't particularly enjoy working with people who only seek to lay blame, but speaking up will certainly not get you banned from a show."



One vendor who did speak up and saw a good result is Nordea from Nordea Soaperie who spoke up about an overcrowded vendor situation at a recent event. "I wasn't the only one complaining," Nordea said, "but not sure how many actually spoke to the promoter." having the gumption to address the problem in a constructive way paid off when she returned to a later event and found the layout and the spacing much improved. Nordea stresses this about complaining: "Sometimes if you don't let an organizer know what the problems are....they cannot correct them."

One Manhattan show promoter who runs very large events in the city gave us a few simple tips for complaining about craft shows:

Complain at the right time. Chose a moment when there is time, will and energy to deal constructively with the problem. If dealing with an issue like an obnoxious show neighbor- you need to complain immediately--but for something like lack of promotion it may be even better to hold your feedback for a time when you are less emotional and annoyed.

Don't just complain, point out what is good. Balanced feedback includes an appreciation of the positive aspects of an experience. Make sure you are not mired so deeply in the negative that you forget the positives.

Coming forward with a complaint can be a very positive experience for both parties because it can lead to great change. So Speak Up! Please share any experiences you've had with complaining in our comments section below.

We have extended last week's giveaways from Wabisabi Brooklyn and PrismPop. Please read our older posts to enter and win prizes from these great shops.

March 12, 2010

Where to Find the {NewNew} March 13 + 14


This is the last month that the Brooklyn Flea will be at the historic former Williamsburg Savings Bank Clocktower! Be sure to stop on in and see this beautiful building, complete with original bank vaults and teller windows. Handmade goodies abound as vendors transform the space into a shopper's dream. This Saturday you'll find {NewNew} members Wabisabi Brooklyn (check out her giveaway in the previous post) joined by Mulry Jewels and Nordea Soaperie. On Sunday, find lovely jewelry by both Wish ByF elicity and Yania Creations along with more sweet-smelling soap by Nordea Soaperie.
Location: One Hanson Place, Brooklyn. Saturday and Sunday, 10am - 5pm.

Congratulations to the winner of the giveaway from AdornmentsNYC :KWR221. Please contact AdornmentsNYC directly to claim your prize. Don't forget that we are running fantastic giveaways all month long!




Karina

March 11, 2010

Paint a NewNew Picture

Many artists dream of coming to New York. The Big Apple has long been a mecca for painters, illustrators and sculptors--a city filled with some of the world's finest museums and amazing galleries; where even the graffiti can be beautiful and compelling. The NewNew York Etsy Team has several artist members who work in all different kinds of mediums. We spoke with two painters about some of the challenges they face as artists, and got advice from a third shop about a unique selling venue in Manhattan.
Iris from Art by Iris and Lisa from PrismPop are Etsy artists and members of The NewNew York Etsy team. Lisa told us that one of the most challenging things about selling her art is what she terms "the blatant vulnerability". She explains: "To put something out there that is representative of yourself feels like walking into the world a little naked. It can be thrilling but not for the insecure. I have definitely gained greater confidence by creating art of my own - not hiding behind the label of a boss or company."

Iris talks pragmatically about the challenges she faces in selling her art: "Up until recently my main venue has been selling mostly original paintings on Etsy (adding more prints daily). Selling original fine art has been traditionally reserved for galleries, who's curators know art and know their customer base and therefore can best match collectors with artists. The buyer can visit the gallery and view the art first hand, not just images of it. If the buyer knows the gallery owner and has a relationship of trust with them, he/she feels assured of the market value of the art. All these advantages are not available when selling art on Etsy, which makes it very challenging. On the other hand, there is the tremendous advantage for an artist who is initially unknown - of being able to reach a large audience they wouldn't be able to reach otherwise! The collector also enjoys the advantage of buying the art directly from a yet-unknown artist, at a fraction of the market price for original art!"We asked both artists about the ways that they promote their art. Iris is a mother of two and has the best of intentions to make use of all the technologies available for social networking--but finds it difficult to balance the job of promoting via her blog, flicker account, relisting on her etsy shop and the time it takes to create new pieces of art. Lisa told us that one way she promotes her work is by gifting her custom portraits to friends and family - this has led to a surprising amount of work; friends of theirs see it, admire it, and commission their own! She also has a blog where she features creative finds from the internet mixed with some self promotion.One unusual way some New York artists are promoting themselves is by taking it to the streets...literally. Union Square hosts an amazing outdoor art scene - filled with artists selling every style of art imaginable at all different price ranges. You'll find photography, prints, original oil paintings, portraits, illustrations, and every other imaginable form of artistic expression and get a chance to meet the artist behind the work! One NewNew Team member, Lu from Lu Crafts has had the experience of selling her unique items (including magnets and switchplates) at Union Square and shared her some tips with us.

Asked how she started out, Lu told us: "I started selling in Union Square last summer, after I realized I could. I made it a point to talk to different sellers to understand the culture before I "set up shop." Saturdays are out of the question for me - people actually sleep (or hire others) Friday night to ensure a spot. Farmers market days (Mondays, Wednesdays, Fridays and Saturdays) probably have the most traffic, but of course it's more difficult to get a spot. On Tuesdays, Thursdays, and Sundays, vendors have the whole place to themselves and it's a wonderful vibe." Lu went on to say that she realized after a few times of doing the market, that she did not need to arrive at 7:00 a.m. on non-farmer's market days, and that forming relationships with some of the "regulars" helped her squeeze in between vendors some days.

What can you sell in Union Square? Non-functional art or items covered under the freedom of speech act means that political tshirts are ok, jewelry without words is not. As Lu told us: "This seems to be loosely interpreted but I have seen some people be asked to leave for selling unauthorized items." A street vendor's permit is not required, but you will be asked to show your certificate of authority (tax permit) by park officials.

How much art can you sell in Union Square on a busy day with thousands of people walking by your work? Lu told us she has always been very happy with how she has done--and points out that not having to pay for a space is great!
So if you are in Manhattan, check out the Union Square arts scene. But remember - you don't have to leave the comfort of your home to buy fine art thanks to Etsy. As Iris says: "Original fine art is generally considered to be an 'elitist' market for the very wealthy. However, with the onset of the internet, so many possibilities are available that weren't there before! Everyone is able to purchase, enjoy and support the arts. Artists can support themselves throughout their development and study, interact with collectors and receive feedback. The possibilities are vast and amazing!"

Today's giveaway comes from Lisa's shop Prism Pop and is this fabulous 12x18 limited edition Nina Simone poster.
Lisa's love of music and pattern brought forth this great portrait. It is 100% her own design - illustrated by hand using the wacom tablet and her trusty mac. Lisa only prints on 100% recycled paper with soy inks - she loves art, but adores the environment too!

HERE'S HOW TO ENTER
- You must be a follower of this blog
- Visit Lisa's shop HERE
- Come back and leave a comment about your favorite item. One entry per person
- Twittering, blogging, or facebook mentions of this giveaway get you additional entries! Please include a link in your comments!
- Winner chosen at random and announced on this blog on Thursday, March 18th. Lisa will also give 1-2 RUNNERS UP a prize as well- some postcards from her shop!