March 4, 2010

And the winner is....YOU!

The Oscars are this weekend! Can you imagine sitting on your couch, watching the red carpet interviews, when suddenly an A-Lister appears wearing one of your designs? That's just what happened to New York artist Betina from WickedWorld, when she spotted Mickey Rourke talking about a necklace she had made for him on last year's Oscar telecast. Betina is a huge dog lover, and when she heard about the death of the actor's beloved pet dog Loki, she felt compelled to honor his loss with a gift. After a great deal of research, she was able to locate Rourke's publicist's E-mail and wrote to ask if she could send a pendant. The publicist responded and asked her to get the piece to them asap-as they were leaving for California the next day. Betina's husband rushed into the city to drop it off, and the rest has become part of Etsy Lore & Legend. She had no idea the actor would choose to wear it to last year's Oscar event, and says she nearly fell off the sofa when she saw it. Rourke called her personally to thank her for her lovely gesture, and the pendant continues to drive tons of traffic to her Etsy shop which features unique jewelry and art.



Betina says " It was never about the money or the sales...just about trying to do something nice for a fellow dog lover."

But what about the money and the sales? Does getting your product into the hands or around the neck of a famous celeb translate into increased sales for your handmade crafts business?

Yania, from Yania Creations says Yes. She targeted a special kind of celebrity--the ones we feel we know and trust...newscasters. Yania used to work for TruTV(formerly CourtTV) and had the opportunity to have her jewelry shown on camera on many occasions. Lisa Bloom and Ashleigh Bandfield are only 2 of many anchors that wore (and still wear at other networks) her creations. Yania says that she would get tons of emails from viewers in the control room and very often they would want to know the designer that made the anchor's jewelry. Having her pieces appear on camera brought her tons of sales and many new clients. Her business benefited even more when Ashleigh Bandfield was interviewed by PINK magazine and mentioned Yania's jewelry as one of the top ten things she couldn't live without!



Yania says: "Targeting newscast anchors is the best promotion, since people have a special bond with them and trust them and their judgement." She admits, however, that it can be hard to penetrate this celebrity circle.

So what can you do if you think that a celebrity endorsement would boost your sales? The website Contact Any Celebrity is a good start for people trying to locate specific celebs, but many professionals in the industry discourage small businesses from sending unsolicited items to their famous clients. Cautioned one industry insider: " Sending things to celebrities unsolicited is a great way to gift their Personal Assistants. Most stars get so much free stuff they give it away."

For a more targeted approach, the website Who Represents provides a list of celebrity representatives and their contacts- but requires a subscription fee.

How about inclusion in one of those fancy swag bags given at events like the Oscars and Golden Globes? While PR professionals agree that this is one way to generate "buzz" around your product, they caution that the expense of this type of marketing tactic may be prohobitive. In addition to furnishing often hundreds of free products, you are required to pay an inclusion fee-which for an event like the Golden Globes can run as high as $5,000. Even then, there are numerous events and parties around an awards show and you can't be sure that your swag bag will go to a Julia Roberts instead of someone voted off of Survivor two years ago. However: one tactic to take would be to contact the PR firms that organize smaller parties for athletes and celebrities, and approach them as a small business owner.

One NewNewer takes an unusual approach to celebrity endorsements: she creates her own. Picses Are Dreamers, who makes handpainted purses and shoes, feels that given the fact that her products are on the cusp of the hottest trends like "green" & "eco friendly" that she may have a better chance of getting endorsements from craze-following celebs. While she plans to send out as many freebies as she can afford to celebs like Lady Gaga (she plans to send them products that relate to their astrological signs) in the meantime she creates her own endorsements courtesy of the magic of photo shop.



Which brings us to our own NewNew celebrity. Martin from the Etsy shop Adornments NYC provides today's giveaway! Martin had his own brush with greatness when several of his items appeared on the Grammy telecast.





Martin says: " Some of my jewelry was worn onstage at the Grammy Awards by members of the cast of American Idiot in a performance with Grammy nominees Green Day.








“American Idiot” is a new musical written by Green Day based on their album of the same name. At the Grammy awards the band performed with the cast of the show. Several ladies in the cast were wearing my jewelry, including several custom pieces that were commissioned by the costume designer of the musical, Andrea Lauer, who is a colleague/friend. I was very excited to see my jewelry onstage at the Grammy Awards, onstage with Green Day. With the rock and roll lighting and microphones in the way it was sort of difficult to see it, but it was a thrill nonetheless!"

Wanna know what else is THRILLING? the chance to win this stunning piece from Adornments NYC.

You can win this beautiful chandelier crystal and tropical leaf necklace with freshwater pearl just by doing the following:
1. Make sure you are a follower of this blog
2. Visit Adornments NYC Here
3. Take some time to look at all of Martin's beautiful work! Then come back here and post a comment letting us know what your favorite was!
4. One entry per person, but if you tweet,blog or facebook about this giveaway it gets you additional entries- please note it in your comment.
5. Winner picked at random and announced March 12th. Winner must ship to USA address only (sorry!) The New New is offering giveaways for the entire month of March- so please read older posts to enter our other contests. Good Luck! You are all winners!

126 comments:

Jingle said...

I really love the necklace 4-13 green cinnabar dragons! It is such a wonderful piece!

cindy said...

the mother of pearl floral pendant is beautiful! i am also a follower

cindyascott{at}yahoo.com

SuZeFashion said...

Hard to choose, but my favorite is the cornflower blue pendant necklace! I also tweeted about this giveaway!

http://twitter.com/SuZeFashion

Carol said...

Love the necklace! I'm a follower!

Carol said...

I like the necklace 5-3!

Candace said...

I really love all of it... I guess I would choose the 'Miss Chatelaine Magnifier Necklace w/ Rose Accent'

wendy said...

crystal vitrail necklace with vintage rose is my favorite and i follow your blog as wendy wallach

Toni at Satin Stitchery said...

Thanks for the great giveaway! I love this ... jet black drop with blackberry branch necklace
I've also posted this on my FB page at http://www.facebook.com/SatinStitchery

Thanks - Toni

ArtistJess said...

that necklace is just beautiful. i would love to win.

my favorite thing in her store is the swallow necklace with vintage crystals.

jessicajonesdesign@gmail.com

JennTRC said...

I love the Czech coin necklace with vintage filigree and freshwater pearl :)

jrerwin6 at gmail dot com

ZaftigDelights ~ KnitzyBlonde said...

Such unique and lovely jewelry! I think this J'adore Paris http://www.etsy.com/view_listing.php?listing_id=39602295 is my favorite. :o)

Sandie
zaftig2k at yahoo dot com
http://zaftigdelights.blogspot.com

Angela said...

Great necklace! I am a follower
veniceangel@hotmail.com

Angela said...

I visited their website and also love the necklace 6-8
veniceangel@hotmail.com

Anonymous said...

I love the Czech coin necklace. I have never seen anything like that before.
DebP
twoofakind12@yahoo.com

mframe said...

I am a follower and I love the silver filigree teardrop earrings.
mframe00@yahoo.com

juliaemily said...

I love this hummingbird piece http://www.etsy.com/view_listing.php?listing_id=38204768

Also great article, celebrity endorsement is a really interesting topic - off to tweet/facebook the link

Mer said...

Loving the Spring swallow necklace with aqua flower!

Thanks for the opportunity!

Amber said...

I follow your blog with google friend and my favorite is the Necklace 5-3! Just so intricate, delicate and elegant!
Thank you for the giveaway :)
hurdler4eva(at)gmail(dot)com

BrenRiley said...

I'm following and I love indie jewelry, so creative.

Amie said...

Everything is beautiful and I am very impressed with the reasonable pricing. My favorite piece is Necklace 4-12 Cinnabar Frogs.

MOMFOREVERANDEVER said...

http://www.etsy.com/view_listing.php?listing_id=12538591

Marci said...

I love the necklace 343: http://www.etsy.com/view_listing.php?listing_id=27915380.
Following june_spirit2628
june_spirit2628 at hotmail dot com

RoadBunner said...

I love the key necklace 3-19!! So beautiful! I am a follower!

Jennifer said...

I follow on google friend connect.
My favorite piece is the smoky grey earring drops with vintage copper flourish.
I tweeted!! http://twitter.com/Yvonne5987/statuses/10030736772

Karen S. said...

I love all of Martin's work! My sister wears her earrings from him practically every day! It you're going to make me choose, right now I'm in love with the Secret Garden necklace! :)

lrlucky7 said...
This comment has been removed by the author.
lrlucky7 said...

I'm a follower! This necklace is beautiful! I also like the Angel Wing and Vintage Chandelier Crystal. Thanks!

Cowlady124 said...

I subscribe. For some reason I am into black and white right now, so my pick would be the white enameled flower necklace

Shellie said...

I am now a new recipient of the newsletter. I am also posting to my Bunny Green Jeans and personal Facebook pages and my personal Twitter page. I've admired Martin's work for a while and am a fan on Facebook. My favorite item is: necklace 3-11. I love silver and this is very GLAM as stated. Versatile due to its length and it's absolutely gorgeous! Shellie

Ronnie said...

What beautiful jewelry! I LOVE the Swallow necklace. It was difficult to choose because everything is so so pretty. Thank you for giving away this amazing prize!

I am a follower, and have added a pic of the jewelry piece on my blog sidebar.

mverno said...

i like the silver swallows earrings and i'm now a follow (mverno)
mverno@roadrunner.com

Rouge said...

Martin's work is extraordinary! My favorite piece is: http://www.etsy.com/view_listing.php?listing_id=40841994 He has a fine eye and a fabulous collection! Such delicate work. Tweeting! and fb.

Crown the Queen said...

i love her dragonfly drop earrings in bermuda blue

Christel said...

Now following

christel said...

I like the Chandelier Crystal Necklace http://www.etsy.com/view_listing.php?listing_id=41472777

FIBERONE said...

I like the necklace 1-13. It is beautiful.

Anonymous said...

I like the Czeh coin necklace
Diane Baum
esldiane@gmail.com

janetfaye said...

I follow.

I love crystal vitrail necklace with vintage rose.

janetfaye (at) gmail (dot) com

Amy said...

I am a new follower.

My favorite item in the shop is the white enamel flower necklace.

And I tweeted - http://twitter.com/neverdene/status/10060440788

Thanks! amysweeps at gmail dot com

AmbreRose said...

This is a great shop, so many pieces that I would love to have. I really like the necklace 8-4, so pretty. ambrerose(!at)aol.com

nlue said...

omg i LOVED the snow falling on leaves necklace. it's so romantic & cute!!!!

i'm a follower too :)

Lady V dZine said...

Following as ladyvdzine.
I love this piece: http://www.etsy.com/view_listing.php?listing_id=39588304
Thanks for the chance.
Virginia
ladyvdzine[at]yahoo[dot]com
http://ladyvdzine.com

julis55 said...

I really love all of it... I guess I would choose the 'Miss Chatelaine Magnifier Necklace w/ Rose Accent'

Lauren Marsh said...

LARGE hummingbird necklace is my fave! In the summer months, me and my kids love to watch humming birds!

Julie Vision Designs said...

Love the angel wing neckalce!!

jerzycat99 said...

I am a blog follower and I love the angel wing and vintage chandelier crytal necklace.
jerzycat99@yahoo.com

Sunnyvale said...

I like this piece, but also the "necklace 6-8" (the black one)

clenna said...

I love many of your pieces but my favorite is the necklace 2-50

clenna at aol dot com

snowluvnferret said...

I love the swalllow necklace with vintage crystals. Thanks for the giveaway.

rugerpuppies at hotmail dot com

llinda29 said...

My fave is earrings 3-14A

Emily said...

I love the Yellow Tulip Earrings! I am also a new follower!

emily.p.britt[at]gmail[dot]com

Nikki said...

I like all of it. I added him to my favorite sellers on Etsy. But my favorite is the gold flower drop earrings.
nik_har at yahoo dot com
(there is an underscore between "nik" & "har")

Tracey said...

I like the Leaves Falling In Snow necklace.
traymona[at]aol.com

Audrey said...

I love the leaves in the snow necklace. They are all so beautifull. Thankyou! :)

Christine said...

I love the Greek Coin necklace. The Art Deco lion head makes the whole piece look antique-ish. Gorgeous.

I'm following your blog through Google Friend under the name Christine Senter.

sapheyerblu@gmail.com

Chris said...

I really like the Santa Fe earrings and the Portuguese necklace

twitter follower & RT
US Military Wife
Thanks
April
aprilfunshowers@gmail.com

Chris said...

I really like the Santa Fe earrings and the Portuguese necklace

twitter follower & RT
US Military Wife
Thanks
April
aprilfunshowers@gmail.com

Bacallsmom said...

I follow you publicly on Google Friend Connect (Bacallsmom).

I like the "heart is strong" necklace--the carved wooden heart is really different from any jewelry I have been seeing on the 'Net, and the delicate carving is very pretty.

Holly B said...

I follow and love the dogwood branch necklace!
hblaser at gmail dot com

Stefanie said...

So many beautiful things to choose from, but I'm absolutely in love with these earrings:
http://www.etsy.com/view_listing.php?listing_id=36587475

stefanierobertson (at) gmail (dot) com

mogrill said...

I love the hummingbird necklace. Thanks for the chance.
mogrill@comcast.net

h. mcnaron said...

the czech coin necklace is the coolest. thanks for the chance.

Brianna said...

I love the 2-10 vintage black and brass earrings.sc

Shelly said...

I like mother of pearl floral pendant

Shelly said...

tweet http://twitter.com/phxbne/status/10187139246

Roxy said...

follower and i love the 'Miss Chatelaine Magnifier Necklace w/ Rose Accent'

Roxy
hockiemack at hotmail.com

kwr221 said...
This comment has been removed by the author.
kwr221 said...
This comment has been removed by the author.
kwr221 said...

ooohhh, nice stuff.

This is gorgeous, http://www.etsy.com/view_listing.php?listing_id=14755392

And I'm a follower

I tweeted https://twitter.com/kwr221/status/10193655399

And I posted it on FB http://www.facebook.com/group.php?v=app_2344061033&gid=12264593557#!/kwr221?v=feed&story_fbid=10150126074880361&ref=mf

Gina said...

I follow via GFC...I love the earrings 3-14A.
yummyfaerie at hotmail dot com

Amy said...

I follow you and I love these White Dresser w/ Crown Detail

crystal said...

Great post!!
Everything is very pretty!! Congratulations Martin on having your creations worn on the Grammy Awards;)
I like the Mother of Pearl Floral Pendant and the Citrine and Ivy necklace a lot. The necklace 1-4 is cool too.
cyclona66(at)aol dot com

Laura said...

Everything is really nice but the Bee My Honey necklace caught my eye.

bookloon@gmail.com

MICHELL said...

I really love the hummingbird necklace..I'm following your blog now.
www.girlinair.blogspot.com
www.twitter.com/girlinair

Kimberly said...

I follow you blog. I love the simplicity of the Angel wing and vintage chandelier crystal necklace.
kirbycolby at gmail dot com

Benita said...

I'm a follower and I love the Necklace 4-3 on the last page of the site. It's just lovely!

bgcchs(at)yahoo(dot)com

Mimi the kitten said...

I adore the mother of pearl floral pendant.

Salleefur/Jesslyn/Jesster said...

Narrowing my "favorite" down was quite a time consuming (but fun!) challenge! I finally settled on the stunning 6-8 Smoky Quartz Necklace - not only because I adore it - because it would look good with so much in my wardrobe.

I also love the 6-24C earrings (they'd look great with both 6-8 but also the prize necklaces) I'm also crazy about so many of the earrings, especially 5-32, 7-37, Garnet & Cranberry Colored Pearl earrings and the dazzling Iridescent Jet Dangle Earrings!

I just have to mention the out-of-this-world breathtaking 5-3 Necklace... OMG, WOW! I also added AdornmentNYC to my Etsy Favorites and subscribed to her Feed.

ferriz said...

I really love the necklace 3-19! HUGE fan of key necklaces!

ferriza2(at)yahoo(dot)com

Melanie said...

the Czech coin necklace!!!

bama1830@gmail .com

turboterp said...

The Swallow necklace with vintage crystals is so unusual and beautiful. I'd love it! Thank you.

Bizee Mama said...

I'm a follower of your blog! :]

soindepeau[at]ymail[dot]

Cindy said...

Following your blog.
webster@aeroinc.net

Cindy said...

Although I like many of the designs, my favorite is actually the Crystal and Leaf necklace that you're giving away.
webster@aeroinc.net

Cindy said...

Tweeted the giveaway.
http://twitter.com/timscindy/status/10289143834
webster@aeroinc.net

Friendliest Ghost said...

I really love the Miss Chatelaine magnifier necklace!

MAC Mom said...

My favorite is the Necklace 3-11
It's stunning.

Thanks for the giveaway.

Jesskaufman at hotmail dot com

Hotsnotty2 said...

Follower, I love the Angel wing and vintage chandelier crystal necklace, thanks!

Hotsnotty2@hotmail.com

Merrie L. said...

I follow. I love the Miss Chatelaine magnifier necklace with rose accent. lockwoodmerrie@yahoo.com

Cheryl (Tx_Sweetie) said...

I follow and I really like the heart cross and labradorite necklace

samsakara said...

I love the the heart is strong necklace which is so very pretty.

samsakara@twcny.rr.com

singermagic1 said...

I like statement pieces and the 4-13 green cinnabar dragon necklace caught my eye

singermagic1(at)yahoo(dot)com

kimbo1970 said...

I like the necklace 1-13

eddingsfamily@prodigy.net

Janette said...

I absolutely love the dogwood branch necklace!

Jolynn said...

I like the Cornflower Blue Necklace
Jolynn_Reads@yahoo.com

Jolynn said...

I follow your blog
Jolynn_Reads@yahoo.com

Amanda said...

I am a follower on google friend connect. I really love the antique copper dangle earrings! Thanks!

onlychocolate4me at gmail dot com

halljanene said...

I really, really like the necklace 5-3. It is so beautiful!

arla said...

I'm following your blog. I liked those antique copper dangle earrings

naynays1 said...

I really like jet black drop with blackberry branch necklace and I follow your blog.

mightynaynay(at)cs.com

christy said...

really love the dogwood branch necklace

salina said...

I love this necklace! I totally made sure that I was a follower of this blog as well as your shop.:) I found some earring too that would look great with the necklace.http://www.etsy.com/view_listing.php?listing_id=39883333

skenyon1@roadrunner.com

salina said...

I tweeted about your giveaway too!:)
http://twitter.com/home

lisanne said...

I love the swallow necklace. Everything is just so beautiful. I am really impressed.

gr8kidsgr8fam at yahoo dot com

kathy pease said...

following your blog as klp1965 and i love the India 5 paise coin necklace its so pretty :)

js22 said...

I follow your blog on google friends connect- Joanne Schultz .
email in blogger profile.

js22 said...

I like their earrings 6-24 C.

email in blogger profile.

Melanie said...

I follow, and Im in love with the India 5 paise coin necklace!



clarkmurdock@yahoo.com

ranomaly said...

Martin's page is always a delight, the organization by colors and materials is great. I love the jet black drop with blackberry vine, which is similar to a piece I bought from him that has an antique bronze moth - I get comments EVERY time I wear it, it's one of my all time favorites!
ranomaly@gmail.com

Egare1 said...

I follow your blog, and I really love the heart, cross and labradorite necklace!

Happi Shopr said...

Follow via GFC and love the necklace 5-3. trinitygsd at yahoo dot com

dhunt said...

Would love to win !!

Ashley said...

I am liking this necklace the best!

http://www.etsy.com/view_listing.php?listing_id=37142887

ashjamesgav@gmail.com

artmarcia said...

I love "the heart is strong" necklace. I'm a follower

Swtlilchick said...

I am following your blog (Charlene)
My favorite is the French centime trio necklace.It is so beautiful!
Tweet:http://twitter.com/Swtlilchick/status/10352535375

CharlieGurl57@aol.com

Atreau said...

I love the necklace 3-11. It's a great dress up/dress down necklace.

purango said...

I'm a follower. My favorite is the jet black velvet necklace. garrettsambo@aol.com

lilyk said...

I follow your blog. I love the swallow necklace with vintage crystals!

rue renee said...

The Swallow Necklace is definitely my favorite. http://www.etsy.com/view_listing.php?listing_id=41632132

I follow!

Jinxy and Me said...

I like the white enamel flower necklace.

krenee said...

So hard to pick but I'd have to say I absolutely adore the "the Heart is Strong" necklace, especially as it relates to something that i'm going through in my personal life.



kortneyispeace@aol.com

nel said...

follow your blog

dsublady@aol.com

nel said...

follow on twitter

@nelricky

http://twitter.com/nelricky/status/10372957620

nel said...

shared giveaway on Facebook

dsublady@aol.com

Martin - Adornments NYC said...

Hi - I just wanted to leave this in the comments section, since the announcement of the winner was a little hard to spot on the blog:

"Congratulations to the winner of the giveaway from Adornments NYC :KWR221. Please contact Adornments NYC directly to claim your prize."

Thanks to everyone who entered and thank you all so much for helping spread the word and for all the lovely comments and compliments! (and bonus points to anyone who noticed the use of the word "he" in the post and didn't refer to me as "she" - LOL)

Martin - Adornments NYC

mic said...

favorite item:crystal vitrail necklace with vintage rose
http://www.etsy.com/view_listing.php?listing_id=39576638

tweeted about it: http://twitter.com/blueshields/status/10505512125

Blog about it: http://goingtobeme.wordpress.com/2010/03/15/giveaway-2/