September 15, 2011
Who is the NewNew?
Our group tag line says "hand crafted in the NY Metro area." And if you've ever been to a team meeting, you know there are quite a few of us. But really...who are we? Who makes up the NewNew?
I decided to find out with a little help from Survey Monkey & their free 10 question survey. So, let me introduce you to the NewNew...survey-style
We are overwhelmingly female. Not that we don't have some boys join in our fun. We do! But, for the first time in the NY Metro area, they are in the minority.
We are mostly a group of 30-somethings. We do have representatives in the 20 somethings category & several people in each category above 30-somethings so the age range is really long in this group. Isn't that cool? I feel like I am honing a craft now that I could potentially keep up. Or change! Hand crafting is ageless!
We seem to be a highly educated group. Most of the group who responded have a 4 year undergraduate degree with a large percentage with graduate degrees. Look at us - all little smarty pants :)
So who are we so far? So far the NewNew is a 30-something female with at least a college degree...and she isn't married. The largest number of answers on our survey in the marriage category were for those who had never been married, but it was almost a 50-50 split with those who are married. So, not the strongest question to determine who we are, I suppose.
We also don't have a lot of kids. Actually more than 80% don't have any at all. Perhaps this is a good time to mention that we have close to 200 members & only about 30% of them answered the survey. This is not a scientific analysis, but I would go out on a limb to say that we have plenty of members with kids & that perhaps that's why the response rate was a little low. It's cool, ladies! Next time...
Our most popular borough to live in? Brooklyn. Followed closely by Manhattan. The only borough not represented in our group appears to be the Bronx. Go figure...
And now for the nitty gritty...what do we make?? The answer: Jewelery. Lots of it. Here's my very first pie chart since high school, showing the break down. The list of categories in the key on the right are the categories you will find NewNew shops in & comes from the list on the Etsy homepage, fyi.
After jewelry, the majority of our makers are in the Paper Goods & Art category, though we are represented in almost every category. We are a pretty diverse set of crafters. Also interesting to note is that a lot of our members do more than one thing. One jeweler in our group also makes cake toppers. One photographer also silkscreens.
Almost done! I also thought it was interesting to know whether or not our 30-something Brooklynite without kids who has a killer jewelry line sells anywhere other than Etsy. And the overhwhelming answer is YES!
Where does this lovely lady like to sell? All over! Seriously almost each respondent had a different market that they look forward to. Of course, you can almost ALWAYS find representatives of the NewNew at the Brooklyn Flea. If you had a visit to Governor's Island this summer, we had a nifty pop-up store there. Also check out Better than Jam NYC in Bushwick & Black Bear Vintage in Windsor Terrace (Hello! Both Brooklyn!). To really find us, try our events page, right here on the blog. See the tab at the top? Local NYC Events? There you go...
I hope you'll come out & see us at one of the events! Look for a 30-something woman, who looks like she lives in Brooklyn, is probably wearing her very own killer jewelry without a stroller in sight...Very generally speaking anyway...