|The Atlantic City Times published this photo, which reflected the tenor|
of the NY Etsy Team members: "It's about each other!!"
Members left messages of personal hardship, offers of assistance, efforts to locate a missing member, and wishes for a safe and positive recovery.
"If anyone is in the area and reads this you are welcome to stop by for a hot shower, charge your phone, and get a hot meal…” Loella wrote. “I feel terrible for people who have lost loved ones or their homes. Yesterday we drove around to get some gas and get some stuff for our baby and there was just so many houses and cars around my in-laws that were damaged from trees that just toppled, like a giant had just pushed them over.” Team members suffered losses both personal and professional. This is an important time for makers of handmade things. Many are in production for the holidays, which can account for up to 50% of a business’s annual sales.
|Jonathan Adler wasted no time in turning the storm |
into a business opportunity.
|Those affected by the storm wait to recharge electronics.|
Most poignant was the search for one of the team’s directors who appeared MIA. Because she lived in the blackout zone and was not responding to text messages, members got worried. When there was no response, someone asked if anyone lived close enough to stop by her apartment. It was Nordea, a soap maker, who reported she drove down to the director’s apartment building, where there was no power. So she climbed 10 flights of stairs and rescued the fellow crafter, taking her uptown to shower, charge her phone and get a hot meal. "Heloooo!,” the director, and fair organizer, posted. “Thank you soo much for all your concern. Nordea came and saved me!” Etsy team to the rescue: Crisis averted.
|Workers in their apartment, at the "work from home" offices |
of fab.com, a popular online store for handmade goods.
There were many wishes of support for those who encountered hardship. And those affected wrote many thanks for the sentiments of their team members. Offerings of what-to-do-next were posted: “Stopping further global warming as much as possible and protecting NY's waterfront are what's needed,” wrote one member who lost supplies and the washer/dryer that could clean the damaged goods.
|A rally in Times Square just before Sandy hit.|
|Wool? Hemp? Polyester yarn? |
Can anyone ID this material?
Readers who wish to support handmade artists can do so by attending the New York Etsy Teams’ Holiday Cavalcade on December 1st and 2nd.