Are you ready for 2014? If you are like me, then you’ve already determined to make 2014 YOUR year!
Business planning for your small business during peak
holiday shopping season can be quite a challenge, but in today’s post, I will share
with you my approach which I hope will provide you with guidance on planning
for your business in the new year.
Set Goals
What are you going to do differently in your business this
year compared to last year? This will be
the first step in helping you to determine your business goals. Come up with about 5-10 goals and then rank
them in order of importance. Some of my
goals include:
1. Revamp my website
/ launch e-commerce site
2. Develop blogging
strategy
3. Integrate blogging
and social media efforts
4. Develop
newsletter/marketing campaign
5. Develop new
product launches
6. Plan 2014 holiday
promotions
Breakdown each goal
Break down each goal into smaller tasks. For example my goal to revamp my website
and launch an e-commerce site can be broken down into five smaller tasks as
follows:
GOAL
|
Tasks
|
Revamp website / launch e-commerce
|
Design website layout in PowerPoint
|
Determine number of products per page
|
|
Determine what features of Google Analytics to install
|
|
How to integrate ETSY shop with new website
|
|
Research online shopping platform (Shopify, WP plug in,
etc.)
|
Set a Deadline
Decide on a completion date and work backwards to allocate a
specific timeline to each goal. Since my
target deadline is the end of January, I will allocate 10 hours/week over the
next 6-8 weeks to develop a concise strategy and implementation plan for each
goal.
Create a Project Plan
To help keep you on track, create a project plan and
checklist in Excel.
Monitor
On a monthly basis monitor your goals, results and adjust
strategies as needed.
I’d love to hear what business goals and strategies you are implementing
in your business in 2014? Share it in the comments below!
2 comments:
nice post and also it too usefull....
thanks a lot more
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Thank you for posting this! It helps me tremendously in writing up my list!
Tracey
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