February 10, 2011

Artist Spotlight: Laura Carollo of Gracenotes Papers

Laura Carollo is in the business of making the act of saying "thank you" extra special with her beautiful line of notecards and other papergoods thoughtfully named Gracenotes Papers. Find out a little more about Laura and her line as {NewNew} blogger Alicia from Lingua Nigra shines the spotlight on her and Gracenotes Papers.
Check out Laura's Etsy profile
1. Alicia: What brought you to New York and keeps you here?
Laura: Design and art brought me to New York and it’s been keeping me here ever since. After graduating college in Washington, D.C. with a degree in Graphic Design, New York was calling! I knew it was the only place to go because of overwhelming number of creative people, museums, design agencies, and artists. Creative energy is all around in this city—I can’t get enough of it!
Bee Mine Valentine
2. Alicia: What started your love of type and paper?
Laura: From a young age, I loved to color and draw--to create crafts or dream up cards or projects. But once I realized all the different papers available and the beautiful things I could do with them, I was hooked! I really honed that passion in a college typography class that was exciting and so motivating (to a type nerd like me). The professor’s love for typography was easily transferred and I became slightly obsessed with letterforms and the beautiful shapes they create.
Set of 8 Polka Dot Note Cards
3. Alicia: Do you see yourself doing anything other than paper goods? Would you ever branch out?
Laura: I’ve been taking small steps to expand my offerings. I just started working on a line of cut paper wall art.  I’ve occasionally done non-paper projects when they’ve presented themselves. But mostly, my passion is in paper and until I feel I’ve exhausted this area, and Gracenotes Papers is a well-known brand I’ll continue working to perfect it.
Say thank you with style
4. Alicia: What is the nicest thing a customer has said or done to you?
Laura: My customers are wonderful! They always take the time to thank me or to express how much they enjoyed working together, it’s hard to choose just one comment. I think one of the kindest acts is their repeat business and referrals. I feel great when I see the email or convo from a familiar name and know that they enjoyed their last order enough to return or send a friend to my shop, and I'm always excited they have another happy event to celebrate!
Express your gratitude with elegance
5. Alicia: Can you give any advice to beginning paper people?
Laura: My best advice is perfect your own style. Make it shine through your work and everything you do, and people will be attracted to that. There are a lot of people working in this medium, but it will be your style and personality that helps you build your client base and really succeed. It's not easy, but doing what you love everyday is incredibly rewarding!
Say I love you over and over again
Alicia: Thank you so much Laura for sharing your lovely work and wisdom with us!



Holly said...

beautiful work laura - makes me want to say thank you for no reason

Laura said...

Thanks, Holly! That's great to hear. I'm a big fan of the "just thinking of you" snail-mail messages. They mean so much.

persuede said...

lovely work laura, good job alicia! also, love the new blog format

Joy said...

I love Gracenotes! I asked Laura to create note cards for my friend's birthday present, and they came out beautifully. My friend loved the note cards and thanked me for such a unique gift. Thanks again, Laura!