December 19, 2012

Get Clients With Your Blog By Being Authentic

Online business consultant, expert and author Biana Babinsky was kind enough to share her thoughts with the New York Etsy Team as to how to boost your blog readership. Etsy always tells us how important it is to tell our "stories" to our customers, right? But how exactly do we do that? Biana here gets specific.


Are you looking for a way to bring target customers to your business while using your authentic voice? Many coaches, consultants and other solopreneurs have told me that they feel that the only way to get clients is to adopt the marketing methods of a used car salesman. They feel they have to change themselves and their approach and adopt hard-sell sales techniques to bring in clients.

Fortunately for all of us, this is not true. You can remain true to your authentic self and still have a thriving business with all the clients you can handle.

You can speak in your authentic voice and get clients. One of the best ways to do this is to have your own blog and post new entries consistently. Here is how:

Write your blog posts in a conversational style, rather than the more formal style that the rest of your web site is written in. When you are blogging, simply imagine that you are talking to your readers and let your authentic self shine through.

When you talk to your blog readers, they feel more connected to you and are more likely to become your clients as a result.

Use your blog to tell stories. Your blog is the perfect place to tell stories that illustrate what you do. Such stories might not be appropriate for the rest of your web site, but they are perfect to share on your blog.

For example, is there a popular story in the press right now that you can relate to your products and services? Did you hear an interesting anecdote that illustrates a point that you want to share with potential clients?

A great story helps you share with your potential clients and at the same time spotlight your business, products and services.

Offer your blog readers a gift. What can be more helpful, authentic and professional than helping your potential customers with a problem they are experiencing? Your potential customers need help with problems they are trying to solve. Your blog is an excellent tool for you to help your potential customers do just that.

Create a gift that your potential customers crave. This gift should solve a problem that your potential customers are experiencing and desperately need help with. Package your gift as a special report, e-book or audio recording so that you can create the gift once and give it out to thousands of people.

Once you have the gift ready, offer it to your blog readers in exchange for subscribing to your newsletter. Doing this will help you build a list of potential customers that you can contact and market to on a regular basis.


About the author: Learn how to get clients, customers and newsletter subscribers with your blog at

Until next time!
Mary Ann

"Hatching Ideas," a small wood block print
The store: MaryAnnFarley

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