How to Monitor Your Shop Online

Looking to monitor your shop online? Here are some great tools that will let you know how your presence is doing on the web...and most of them are free!

Thank you, Pete Codella (@Codella on Twitter), VP of marketing and PR for Alexander's, a Utah-based full-service traditional and digital marketing communications firm, for these suggestions.

MONITOR YOUR BRAND
SocialMention
      • Track and measure what people are saying about your company.
      • Monitor Twitter, Facebook, YouTube, Digg, Google and many more.

Google Alerts
      • Receive email alerts about your brand, topics of interest and more.

SEO
HubSpot's Marketing Grader
      • Measure your marketing activities.
      • Find out how your website ranks.
      • Find out how competing websites rank.

TRACK YOUR TWEETS
Topsy
      • Get realtime insights from Twitter conversations.
      • Search links, tweets, photos, videos, what's trending and more.

Twello 
      • Find users in a specific locations based on their Twitter bios.

FACEBOOK
Involver (paid plans available, too)
      • Add branded applications to your Facebook fan page.
      • Has additional paid and free apps for other channels.

ShortStack (paid plans available, too)
      • Design Facebook Apps and contests.

PINTEREST
Pingraphy
      • Schedule pins on Pinterest.
      • Analyze metrics.
      • Upload pins in bulk.

PinPuff
      • Calculate the measure of your popularity on Pinterest and value of each pin.

VIDEO
Grovo (paid plans available, too)
      • Online video training site that teaches you social media tricks and tips through quick videos.
      • A great way to strengthen your team's understanding of social media.

See you next time!

Mary Ann


"King Kitty"Art Print by MaryAnnFarley